{"id":10835,"date":"2024-11-05T18:01:20","date_gmt":"2024-11-05T18:01:20","guid":{"rendered":"https:\/\/leaderzone.ca\/?p=10835"},"modified":"2024-12-19T18:21:59","modified_gmt":"2024-12-19T18:21:59","slug":"le-brm-un-levier-essentiel-pour-transformer-la-culture-organisationnelle","status":"publish","type":"post","link":"https:\/\/leaderzone.ca\/en\/le-brm-un-levier-essentiel-pour-transformer-la-culture-organisationnelle","title":{"rendered":"BRM: A Key Lever for Transforming Organizational Culture"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10835\" class=\"elementor elementor-10835\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3346c8d9 e-con-full e-flex e-con e-parent\" data-id=\"3346c8d9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5bd40f elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6a5bd40f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wp-block-columns\">\n<p><\/p>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns: 64% auto;\">\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" class=\"alignnone wp-image-10837\" src=\"http:\/\/leaderzone.ca\/wp-content\/uploads\/2024\/11\/marlis-trio-akbar-eMB60hNHFL8-unsplash-scaled-e1734632230543-300x207.jpg\" alt=\"\" width=\"195\" height=\"134\" srcset=\"https:\/\/leaderzone.ca\/wp-content\/uploads\/2024\/11\/marlis-trio-akbar-eMB60hNHFL8-unsplash-scaled-e1734632230543-300x207.jpg 300w, https:\/\/leaderzone.ca\/wp-content\/uploads\/2024\/11\/marlis-trio-akbar-eMB60hNHFL8-unsplash-scaled-e1734632230543-1024x708.jpg 1024w, https:\/\/leaderzone.ca\/wp-content\/uploads\/2024\/11\/marlis-trio-akbar-eMB60hNHFL8-unsplash-scaled-e1734632230543-768x531.jpg 768w, https:\/\/leaderzone.ca\/wp-content\/uploads\/2024\/11\/marlis-trio-akbar-eMB60hNHFL8-unsplash-scaled-e1734632230543-1536x1062.jpg 1536w, https:\/\/leaderzone.ca\/wp-content\/uploads\/2024\/11\/marlis-trio-akbar-eMB60hNHFL8-unsplash-scaled-e1734632230543-2048x1415.jpg 2048w, https:\/\/leaderzone.ca\/wp-content\/uploads\/2024\/11\/marlis-trio-akbar-eMB60hNHFL8-unsplash-scaled-e1734632230543-18x12.jpg 18w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><\/p>\n<h4 class=\"wp-block-heading has-text-color has-large-font-size\" style=\"color: #00accd; text-align: center;\">BRM: A Key Lever for Transforming Organizational Culture<\/h4>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<p><\/p>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 100%;\">\n<p><\/p>\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a93ca57\" data-block-id=\"a93ca57\">\n<div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a93ca57-column\">\n<p><\/p>\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ec7c5ec\" data-v=\"4\" data-block-id=\"ec7c5ec\">\n<div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ec7c5ec-container stk--no-background stk--no-padding\">\n<div class=\"stk-block-content stk-inner-blocks stk-ec7c5ec-inner-blocks\">\n<p><\/p>\n<div class=\"wp-block-qubely-socialicons qubely-block-db13f9\">\n<div class=\"qubely-block-social-icons qubely-layout-normal qubely-style-default\">\n<ul class=\"qubely-ul\">\n<li class=\"qubely-li qubely-social-item qubely-social-linkedin\"><a href=\"https:\/\/www.linkedin.com\/pulse\/le-brm-un-levier-essentiel-pour-transformer-la-culture-organisationnelle-lkere\/?trackingId=QQMrsG64hWIrq5%2FEaw91KA%3D%3D\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i class=\"qubely-social-icon fab fa-linkedin\"><\/i><span class=\"qubely-social-label\">LinkedIn<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><\/p>\n<\/div>\n<\/div>\n<p><\/p>\n<\/div>\n<p><\/p>\n<\/div>\n<p><\/p>\n<\/div>\n<\/div>\n<p><\/p>\n<\/div>\n<p><\/p>\n<\/div>\n<p><!-- \/wp:columns --><!-- wp:table --><\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>By Janine Karam<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\n<p>Business Relationship Management (BRM) goes beyond managing simple operational processes: BRM is the art of placing human relationships at the heart of organizational success.<\/p>\n<p>By establishing authentic connections between various stakeholders, both internal and external, BRM transforms silos into collaborations and converts challenges into opportunities. The strength of human relationships then becomes a powerful engine for collective success. An organization with robust BRM is not only efficient; it is engaged, agile, and ready to face challenges thanks to its solid connections. And even if your organization doesn't have an \"official\" BRM, managing human relationships among colleagues, within, and between teams is a responsibility that falls on every leader.<\/p>\n<p>Do you want to learn more about BRM to gradually integrate it into your leadership practices and apply this strategic concept? Let me introduce you to Martin and Justine, two leaders with different but complementary approaches.<\/p>\n<ol>\n<li><strong> Strategic and Relational Objectives, Not Only Operational<\/strong><\/li>\n<\/ol>\n<p>Martin mainly focuses on the performance and operations of his team. He sets internal goals related to productivity, deadlines, and budget management, without paying much attention to interactions beyond his immediate scope. For example, if an issue arises in another department, he only intervenes if it directly affects his team.<\/p>\n<p>Justine, on the other hand, while ensuring the performance and results of her team, places crucial importance on aligning relationships with internal and external stakeholders. If the sales team encounters difficulties with new software, she does not hesitate to organize a meeting between sales and IT to resolve the issue before it impacts overall performance. For Justine, every interaction is a strategic opportunity to strengthen collaboration.<\/p>\n<ol start=\"2\">\n<li><strong> Breaking down Silos and Aligning Strategies<\/strong><\/li>\n<\/ol>\n<p>Martin limits his interactions to his team and superiors. In interdepartmental meetings, he rarely sees the point of engaging in discussions beyond his immediate scope. For example, if HR proposes a new initiative to improve new employee integration, he does not get involved, believing it is not his responsibility.<\/p>\n<p>Justine, on the other hand, plays a central role in coordinating between departments. When launching a cross-functional project (HR, IT, Marketing), she sets up regular meetings to align teams on common goals. She clarifies roles, adjusts expectations, and organizes co-creation workshops to find solutions together. Justine ensures that every actor, including external parties, contributes to the organization's collective strategy.<\/p>\n<ol start=\"3\">\n<li><strong> Proactive Relationship Management and Change Mastery<\/strong><\/li>\n<\/ol>\n<p>Martin maintains a good relationship with his team but only intervenes in conflicts or relational needs when it becomes inevitable. His relationship management is often reactive and limited to his own scope.<\/p>\n<p>Justine, on the other hand, prioritizes relationship management. She anticipates stakeholders' needs and implements strategies to prevent conflicts. For example, when a reorganization is announced, she takes the lead by organizing meetings with each affected department to prepare teams for the change. This creates a climate of trust and alignment while facilitating the transition.<\/p>\n<ol start=\"4\">\n<li><strong> Cross-Functional Strategic Alignment<\/strong><\/li>\n<\/ol>\n<p>For Martin, value creation is directly related to internal efficiency. He focuses on achieving his team's goals without seeking to understand how it fits into the organization's collective efforts. If a new strategy to improve customer experience is implemented, he applies it only to his team, without considering interactions with other departments.<\/p>\n<p>Justine, on the other hand, takes a more global approach. She organizes interdepartmental meetings to ensure that each department works harmoniously towards a common goal. For example, as part of an initiative to improve customer experience, she facilitates collaboration between sales, customer service, and operations to maximize impact at all levels of the organization.<\/p>\n<p>The BRM-oriented leader, like Justine, does not just manage their team: they become a strategist of relationships, creating strong links between stakeholders, anticipating needs, and facilitating collaboration. This approach allows the organization to operate more agilely, proactively, and coherently, where relationships become a strategic lever for sustainable success.<\/p>\n<p><em>Si tu souhaites \u00e9valuer o\u00f9 tu te situes par rapport \u00e0 cette approche, notre Diagnostic du <strong>15 octobre 2024<\/strong> t\u2019aidera \u00e0 comprendre tes tendances naturelles en mati\u00e8re de BRM. Profites-en pour identifier tes d\u00e9fis et travailler sur les solutions avec ton coach, ton gestionnaire ou ton conseiller RH.<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<a href=\"https:\/\/www.linkedin.com\/pulse\/le-brm-un-levier-essentiel-pour-transformer-la-culture-organisationnelle-lkere\/?trackingId=QQMrsG64hWIrq5%2FEaw91KA%3D%3D\" target=\"_blank\" rel=\"noopener\">BRM: A Key Lever for Transforming Organizational Culture<\/a><\/figure>\n<p><!-- \/wp:table --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4d106f e-flex e-con-boxed e-con e-parent\" data-id=\"f4d106f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le leader orient\u00e9 BRM ne se contente pas de g\u00e9rer son \u00e9quipe : il devient un \ud835\udc12\ud835\udc13\ud835\udc11\ud835\udc00\ud835\udc13\u00c8\ud835\udc06\ud835\udc04 \ud835\udc03\ud835\udc04 \ud835\udc11\ud835\udc04\ud835\udc0b\ud835\udc00\ud835\udc13\ud835\udc08\ud835\udc0e\ud835\udc0d\ud835\udc12, cr\u00e9ant des liens solides entre les parties prenantes, anticipant les besoins, et facilitant la collaboration. Cette approche permet \u00e0 l\u2019organisation de fonctionner de mani\u00e8re plus agile, proactive et coh\u00e9rente, o\u00f9 les relations deviennent un levier strat\u00e9gique pour un succ\u00e8s durable.<\/p>","protected":false},"author":4,"featured_media":10837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[53],"class_list":["post-10835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ressources","tag-article"],"acf":[],"jetpack_featured_media_url":"https:\/\/leaderzone.ca\/wp-content\/uploads\/2024\/11\/marlis-trio-akbar-eMB60hNHFL8-unsplash-scaled-e1734632230543.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leaderzone.ca\/en\/wp-json\/wp\/v2\/posts\/10835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaderzone.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leaderzone.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leaderzone.ca\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/leaderzone.ca\/en\/wp-json\/wp\/v2\/comments?post=10835"}],"version-history":[{"count":53,"href":"https:\/\/leaderzone.ca\/en\/wp-json\/wp\/v2\/posts\/10835\/revisions"}],"predecessor-version":[{"id":12103,"href":"https:\/\/leaderzone.ca\/en\/wp-json\/wp\/v2\/posts\/10835\/revisions\/12103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaderzone.ca\/en\/wp-json\/wp\/v2\/media\/10837"}],"wp:attachment":[{"href":"https:\/\/leaderzone.ca\/en\/wp-json\/wp\/v2\/media?parent=10835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leaderzone.ca\/en\/wp-json\/wp\/v2\/categories?post=10835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leaderzone.ca\/en\/wp-json\/wp\/v2\/tags?post=10835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}